Consumers are strongly influenced by familiarity and recommendations. 60% of purchasers look for recommendations from someone they trust with an estimated 50% of consumers looking for family/friends for recommendations first and 41% asking the budtender for their recommendations. -BDS Analtyics

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The legalization of cannabis has increased the options available for purchase for the most discerning of consumers and enthusiasts. Now they are more cannabis products available than ever before - including never before seen products!

Consumers are curious but confused by brands and options available in dispensaries and online. As the last 3 feet of retail, budtenders are a major component in converting potential customers and swaying preference to emerging brands.

Budtenders are the real influencers.