Consumers are strongly influenced by familiarity and recommendations. 60% of purchasers look for recommendations from someone they trust with an estimated 50% of consumers looking for family/friends for recommendations first and 41% asking the budtender for their recommendations. -BDS Analtyics
The legalization of cannabis has increased the options available for purchase for the most discerning of consumers and enthusiasts. Now they are more cannabis products available than ever before - including never before seen products!
Consumers are curious but confused by brands and options available in dispensaries and online. As the last 3 feet of retail, budtenders are a major component in converting potential customers and swaying preference to emerging brands.
Budtenders are the real influencers.