What if you could show ads for your dispensary to any cannabis shopper who visited your competitor's store? Or get your audio ads heard on Spotify by yoga enthusiasts in a specific zip code? As people spend more time online than ever, digital advertising is the key to unlocking millions of new consumers.
The power of the cannabis industry is growing. As legalization enters the mainstream in North America, digital media outlets that once refused to serve cannabis-related ads on their sites are more and more interested in working with cannabis companies. We speculate that the COVID-19 pandemic may speed up the process, as publishers begin to look for new streams of ad revenue in order to weather the economic storm.